Energized by the arrival of Paul Mercier, the company laid the foundation of a corporate philosophy that is still as timely as ever. From this point onwards, horological mastery was embodied through timeless elegance. A true trailblazer in this market segment, Baume & Mercier made a name for itself among a public eager for new products by launching the first “shaped” (meaning other than round) wristwatches.
During the entire Art Deco period, the brand asserted its style and left an enduring imprint on the field of watch design. Witness the Hampton collection, inspired by a rectangular watch launched in the 1940s. This chic, urban watch with its timeless design keeps step with the life’s many special moments by embodying an art of living instilled with inimitable elegance.